The purpose of the Marketing Program at the College of Business Administration of Rafik Hariri University is an integrative composite of four main dimensions: General and Specialized Business Knowledge, Employability, Critical Thinking, and Growth Potential.
Goal 1: Prepare graduates with an effective level of professional competence in conducting critical business activities, particularly those pertaining to marketing.
Objective 1: Apply essential business knowledge and skills in critical problem solving and decision making.
Objective 2: Develop marketing strategies and plans that deliver customer value.
Goal 2: Equip graduates with knowledge and skills which would facilitate their placement in a wide range of professional marketing capacities.
Objective 3: Demonstrate broad marketing knowledge and employability skills which would enable placement in a wide range of marketing roles in various types of business organizations.
Goal 3: Promote critical thinking as well as ethical conduct in various aspects of business.
Objective 4: Identify problematic marketing issues in business, analyze them, and present plausible solutions.
Objective 5: Recognize marketing related ethical dilemmas and respond to them per established codes of conduct, ethics, and best practices.
Goal 4: Provide graduates with knowledge and skills that enable them to advance in a dynamic global business environment, and to seek academic and/or professional growth opportunities.
Objective 6: Demonstrate knowledge of marketing best practices which qualifies them for career advancement, professional certification, or pursuit of graduate education.
If you have a query about a specific major or application, please contact the relevant Administrative Assistant.
Administrative Assistant Tel: +961 5 60 30 90 Ext. 301
E-mail: da_bus@rhu.edu.lb