Dr. Maya Daher is a Lecturer of Marketing at several leading Lebanese universities, including Rafik Hariri University, Sagesse University, the Lebanese International University, and the Balamand University of Lebanon. She has over a decade of teaching experience across undergraduate and postgraduate programs, delivering courses in Introduction to Marketing, Digital Marketing, Strategic Marketing Management, Services Marketing, Consumer Behavior, Organizational Behavior, and Entrepreneurship. She has also supervised more than 28 MBA theses in both English and Arabic, fostering critical thinking and academic excellence.

Dr. Daher’s main research interests lie in artificial intelligence in marketing, consumer behavior, digital transformation, and strategic management. She has published in highly ranked journals such as the Journal of Business Research (Q1), Journal of Retailing and Consumer Services (Q1), and the American Journal of Industrial and Business Management. She has also contributed book chapters, including to Essentials of Modern Marketing: Lebanon Edition. Her research covers diverse fields ranging from AI-driven marketing and e-WOM to wine consumption behavior, digital dexterity, and remanufactured product adoption.

She contributes to the academic community as a reviewer for Springer Nature and Young Consumers (Emerald Publishing, Q1 journal). In these roles, she evaluates manuscripts across marketing, consumer behavior, and digital transformation, ensuring academic rigor and supporting editorial decision-making.

Alongside academia, Dr. Daher is a certified trainer and coach, actively engaged in professional development programs across Lebanon and the region. She has designed and delivered training workshops in digital marketing, entrepreneurship, leadership, and soft skills, collaborating with institutions such as MIE – Modern International Education and Al Masar Iraqi Company. Her training approach focuses on bridging academic insights with real-world applications, empowering youth, entrepreneurs, and professionals with practical tools for success.

EDUCATION

• Doctor of Business Administration (DBA) in Business and Marketing, Nottingham Trent University, UK, 2021
• Master of Business Administration (MBA), Lebanese American University, Beirut, Lebanon, 2008
• Bachelor of Business Administration (BBA), Beirut Arab University, Beirut, Lebanon, 2001

PROFESSIONAL INTERESTS

• Digital Marketing & AI Applications in Marketing
• Consumer Behavior and Cultural Diversity
• Strategic Marketing & Entrepreneurship
• Leadership and Organizational Development
• Professional Training & Youth Empowerment

MEMBERSHIPS

• Affiliated Member, Digital Marketing Institute (DMI)
• Certified Trainer, Lebanon Global Board
• Member, Regional and international professional training networks

PROFESSIONAL CERTIFICATIONS & DIPLOMAS

• Professional Trainer Certificate, Lebanon Global Board, 2024
• EdTech Innovation & AI in Education Certificate, EduMotion, 2024
• Training of Trainers (TOT), Lebanon Global Board, 2024
• Practical Digital Marketing Diploma, CIS College, 2024
• Professional Digital Marketing Associate Diploma, Lebanese American University, 2020

BOOK CHAPTERS

• Daher, M., & Abdulkhalek, R. (2025). White Peaks Solutions – Leading the Way in OTT Innovation. In N. Azoury, P. Rechdan, P. Kotler & Partners (Eds.), Essentials of Modern Marketing: Lebanon Edition (pp. 347-355). Librairie Antoine.

JOURNAL PAPERS

• Daher, M., & Raja, M. A. (2025). The Impact of Digital Dexterity on Achieving Entrepreneurial Performance: A Field Study in Civil Society Organizations in Anbar. KnE Social Sciences.
• Daher, M. (2024). Understanding Wine Consumption Behaviour in Lebanon Restaurants: The Role of Religiosity. American Journal of Industrial and Business Management.
• Agag, G., Durrani, B. A., Abdelmoety, Z. H., Daher, M. M., & Eid, R. (2024). Understanding the Link Between Net Promoter Score and e-WOM Behavior on social media: The Role of National Culture. Journal of Business Research.
• Alyahya, M., Agag, G., Aliedan, M., Abdelmoety, Z., & Daher, M. (2023). A Sustainable Step Forward: Understanding Factors Affecting Customers’ Behaviour to Purchase Remanufactured Products. Journal of Retailing and Consumer Services.
• Daher, M. (2022). La «grande corruption» ou la Kleptocratie au Liban. International Journal of Scientific & Engineering Research.
• Daher, M. (2022). Significance of COVID-19 Pandemic Disruptions in Shaping a New Consumer Behavior: A Literature Review and Impacts. International Journal of Scientific & Engineering Research.

CONFERENCE PAPERS

• Daher, M., & Raja, M. A. (2025). The Impact of Digital Dexterity on Achieving Entrepreneurial Performance: A Field Study in Civil Society Organizations in Anbar. The First Periodic International Conference on Administrative and Economic Sciences, KnE Social Sciences (pp. 21–47).

PUBLICATIONS UNDER REVIEW & IN PROGRESS

• Daher, M. (2025). When the Recipe is More Important than the Ingredients for Understanding the Complexity of Consumers’ Wine Consumption Behavior: fsQCA Perspective. Innovative Marketing Journal (Q3), under review.
• Daher, M. (2025). A Cross-Cultural Examination of Factors Affecting Wine Consumption Behaviour. (Manuscript in preparation).
• Agag, G., Abdelmoety, Z., Daher, M., Taha, E., & Yousaf, A. (2024). A Cross-Cultural Meta-Analysis of Transformational Leadership and Performance Outcomes. Journal of Organization Design (Q1), revise & resubmit.
• Daher, M. (2024). Factors Affecting Consumers’ Online Wine Purchasing Behaviour in Lebanon. Journal of Retailing and Consumer Services (Q1), submitted April 2024.