• Darwich, Mohamad

    Mr. Darwich, Mohamad

    Instructor
    710
    darwishmh@rhu.edu.lb

    Mohamad Darwish, Senior Art Director and Team Lead at Leo Burnett- Publicis Group Specializing in Digital Media & Advertising and Part-time Instructor at Rafik Hariri University, College of Arts & Sciences. He graduated from Rafik Hariri University with a BS in Graphic Design with high honors. His current interest lies in art direction & advertising, video and board game design and methodology as well as design education.

     

    EDUCATION

    • BS in Graphic Design at Rafik Hariri University

     

    PROFESSIONAL CERTIFICATES

    • Storytelling to Influence Leadership and Decision Makers – National Association of State Boards of Accountancy (NASBA), 2025
    • Trauma-Informed Design Certificate – Carol F. Scott, PhD, Marquette University, University of Denver, 2025
    • Essential Skills in Adobe Photoshop Professional Certificate – Adobe, Linkedin Learning, 2024
    • Generative AI Skills for Creative Content: Opportunities, Issues, and Ethics Certificate – John Hopkins University, 2024
    • Brand Design Foundations Certificate – Sean Adams, John Hopkins University, 2024

     

     PROFESSIONAL INTERESTS

    • Digital Illustration and Character Design
    • Ethical and Inclusive Design
    • Immersive Technologies: (AR and VR)
    • Purpose-Driven Design
    • Cross-Disciplinary Research and Collaborations between art professionals and researchers in science, engineering, and humanities

     

    RESEARCH INTERESTS 

    • Authenticity, Prosocial Advertising, and Brand Values
    • Human-AI Collaboration and Ethics
    • Art and Advertising for Social Good

     

    MEMBERSHIPS

    • Leo Burnett Internship Program- Pubcub Managers

     

     HONORS AND MENTIONS

    • Communicate Online x Ad Age’s 30 Under 30 Award
    • MENA Effie Awards Bronze Award- Barista Black and White Lebanon Campaign
    • Marcel’s 2025 Top Learners Award