• Wahbi, Marwan

    Dr. Wahbi, Marwan

    Assistant Professor
    Marwan is currently an Assistant Professor of Marketing at Rafik Hariri University – Lebanon, a certified trainer, and a marketing consultant. He has more than sixteen years of industry experience in the field of sales and marketing management in the healthcare industry in Lebanon and the Middle East. During his industry practice and before completing his doctorate, Marwan has also been a part-time university lecturer at highly respected universities in Lebanon that have strong programs in Business Administration for twelve years. His approach is to bring Marketing into the twenty-first century using a unique combination of theoretical research and marketing applications. Marwan’s areas of expertise are strategic marketing, marketing research, consumer behavior, and marketing communications.
    Marwan also works as a freelance professional trainer and business consultant for many well-established institutions in Lebanon and the Middle East region. He plans and instructs each subject area using a wide variety of coaching and training tools together with motivational and implementation strategies. He engages professionals in active learning and real-life application. Marwan’s technique is to incorporate modern learning principles into workshop and seminar instructions, develop and conduct interactive activities, and utilize team spirit in an energetic and interactive environment.

    EDUCATION (Listed by most recent):

    • Professional Certified Marketer (PCM) – Marketing Management – American Marketing Association – USA
    • Doctorate in Business Administration (DBA) – Grenoble Ecole De Management – France
    • Certificate of Research in Management Sciences – Grenoble Ecole De Management – France
    • Certificate in Marketing Planning Process – Chartered Institute of Marketing – UK
    • Certificate in Delivering Customer Value Through Marketing – Chartered Institute of Marketing – UK
    • MBA Marketing – Lebanese American University – Lebanon
    • BS Biology – American University of Beirut – Lebanon

    • Offline and online consumer behavior
    • Country-of-origin and consumer ethnocentrism
    • Technology adoption models
    • Integrated marketing communications
    • Branding strategies

    PROFESSIONAL EXPERIENCE (Listed by most recent, other than at RHU):
    • Morgan International – Marketing Lecturer & Tutor Nov 2014 – Present
    • Haigazian University – Faculty of Business Administration & Economics – Lecturer Feb 2012 – Sep 2015
    • Saudi Japanese Pharmaceuticals (SAJA) – Field Sales manager Nov 2010 – Oct 2012
    • Bayer Schering Pharma (BSP) – Area Field Manager Feb 2009 – Nov 2010
    • Merck, Sharp, & Dohme (MSD) – Franchise Manager Sep 2001 – Feb 2009
    • Gerot Pharmaceuticals – Medical Representative July 2000 – Sep 2001

    OTHER ACTIVITIES (Listed by most recent, other than at RHU):
    • Scholarly member of the American Marketing Association (AMA) – USA
    • Member of the Chartered Institute of Marketing (CIM) – UK
    • Member of the Social Media Marketing Society – USA
    • Member of the Pharmaceutical Executive (PharmExec) Organization – USA
    • Member of Marketing Professionals (MarketingProf) Society – USA
    • Member of the LAU Alumni Association – Lebanon
    • Member of the AUB Alumni Association (WAAAUB) – Lebanon