RHU College of Business Administration, in collaboration with the Department of Graphic Design in the College of Sciences and Information Systems, hosted a seminar on the “Process of Advertising: From Idea Generation to Campaign Implementation” on Wednesday April 19th, 2017 at 11:00 a.m. in the theatre. Mr. Saad Kaabour, Advertising and Motion Graphics Expert, explained the process to an eager group of RHU students. This colloquium was an opportunity to introduce our students to the real life of advertising and to the challenges they might face.
Around 50 marketing, marketing & advertising, and graphic design students listened eagerly and attentively to Mr. Kaabour as he shared his knowledge and expertise.